Reco Boards — Web Design & Social Media
Reco Boards — Web Design & Social Media
Design and sustainable marketing are effective avenues to achieve positive change in our world.
Reco Boards is a Chilean company dedicated to the transformation of packaging, known as Tetra Pak, into a diverse range of sustainable furniture, products, and structures. They required a design adjustment on their website and the creation of graphic pieces to launch their e-commerce platform and position their brand in both B2B and B2C markets.
The challenge was to adapt the design to three key characteristics of the company: its innovation, quality, and commitment to the environment. Additionally, the design would be connected and developed based on a go-to-market strategy, along with the implementation of advertising campaigns and content for SEO and SMO positioning. The graphic style for this new adjustment of the visual identity system would aim to intensify its values and mission as a company, adding human value to every communication piece.
The presented design consisted of a simple graphic style that allowed for the communication of the carefully thought-out marketing strategy and showcased the novelty of this furniture production and marketing.
