Magnolia — Brand Identity Design & Social Media
Magnolia — Brand Identity Design & Social Media
Being fashionable should be easy and fun.
Magnolia Clothing emerges as an opportunity for a youth online apparel microenterprise during the COVID-19 pandemic. It required the development of a graphic identity to differentiate itself from local competition and establish a position in the industry.
The challenge was to develop a visual identification system that conveyed the youthful values of its service, mission, and vision through an appealing language for the audience.
The concept of 'being fashionable should be easy and fun' led to a blend of design elements that celebrate creativity and stand out from the competition. A logo with an icon was developed, incorporating friendly typography along with an attractive and sophisticated color palette. This adaptation to various graphic resources established a visual identity with a natural, casual, dynamic, and youthful touch.
