The company was developing and marketing air quality sensors, launching a new product into the market. They needed a graphic identity encompassing the design of a logo, a website, videos, and social media content. The design had to communicate the importance of air quality in a pandemic context, with high reproducibility, as it had to be applied across diverse supports and situations, both in print and digitally.
A pure logo was implemented with a modern, innovative, and technological graphic style, featuring graphic quality that stood out for its readability, simplicity, and color use compared to other companies in the sector.
The photographic style needed to be clear, aligned with the communication strategy and adapted to the social context at that time.
The tone of voice was intended to be low-key and discreet, maintaining a formality in the message.
