Doctor Money — Brand Identity Design, Web Design & Social Media
Doctor Money — Brand Identity Design, Web Design & Social Media
Medicinal Design: A tool to help people achieve financial freedom.
Doctor Money is a new company in Colombia aiming to establish itself in the field of personal finance consulting. To achieve this, it needed a rebranding along with a launch strategy to generate prospects for its online courses. The graphic brand, website, social media posts, and other graphic elements were developed as part of its strategic communication.
The challenge was to convey its mission and vision of personal finance management, and share its knowledge and experiences through a new brand identity. The project had to align with the client's main objective: generating prospects for their online courses. This way, they could start positioning themselves in the industry as a doctor with the prescription for personal financial issues.
The solution was to develop a graphic identity that reflected its values and mission through a unique, versatile design with a clear digital origin. The tone of the message had to be calm, reliable, and entirely approachable, applicable to all its workshops, interviews, and personalized coaching. This aimed to effectively communicate its purpose of assisting individuals in achieving financial freedom.
