Distripack — Strategy, Brand Identity Design & Social Media
Distripack — Strategy, Brand Identity Design & Social Media
The strategic significance and creative impact of isometric design, discovering the essence of Distripack's identity.
Distripack is a company that aimed to establish itself in the logistics and distribution sector, focusing on parcels and deliveries across various points in the province of Misiones, Argentina.
The company emerged during the pandemic, necessitating a brand identity that reflected its mission and values of providing swift, secure, and reliable shipments of any kind, distinguishing itself from competitors that were constantly emerging due to the isolation measures.
The challenge was to capture the essence of Distripack, developing a launch strategy that reflected the values and characteristics of its service through a cohesive and appealing visual language for both the public and brand recognition enhancement.
The project had to align with the company's primary goal, which was to have a digital platform to provide information about the services they offered.
The proposal was a clear and original visual identification system, centered around isometric perspective as a graphic concept to create dynamic and modern graphic elements, providing a sense of depth and 'reality'.
The implementation of geometric shapes, diagonal lines, an icon system, and a vibrant color palette represented the determination, growth, and continuous development that the company aimed to achieve.
