Welcome Design: created to impress and support visitors as well as to help businesses grow and satisfy their clients.
David Blanco is a Spanish behavioral analyst, internationally certified, and the director of the DISC Online test platform. He needed a change in his visual identification system to assist him in providing services to design the best action plans for talent management as quickly as possible for companies and Human Resources professionals in a motivational environment.
David Blanco is an experienced professional who stands out for providing passionate, fast, and high-quality service to his clients. His mission is well-defined, marked with a tone of voice that is close, friendly, reliable, honest, and straightforward. The challenge was to represent everything he had already achieved through a new brand identity.
The new identity featured a vibrant color palette, providing a friendly and modern space, accompanied by a minimalist typographic system with geometric foundations and modern details. This intensified its values and represented the quality of its service, which aimed to be very solid and consistent, with a flexible approach.
