The project was about redefining who they were and sharing that identity with the world.
ADN Digital, an agency specializing in growth marketing for startups, needed an update to its graphic identity to better position itself for new challenges in digital marketing and content creation. The focus was on helping startups quickly and sustainably develop their online presence, enhancing their identity, social media communication, digital campaigns, and web development.
The design strategy for the agency became an exploration of self-expression and innovation for the entire team, aiming to create a brand that integrated the vision, personality, and experience of each agency member.
ADN Digital required creating a more consistent appearance, redesigning the brand identity, and developing new standards for the agency while retaining some distinguishing features. The brand strategy needed to be attractive, robust, and coherent, capturing the new essence and reflecting the aspiration to create, learn, and grow.
The brand had to be humanized to make it more relatable, fostering better unity and connection with clients. Therefore, the design needed to convey a sense of trust and connection across all communication pieces. It demanded the transmission of its values, reflecting its unwavering commitment to marketing and creativity.
The concept of the new branding was a visual style that communicated the brand more clearly and directly. It began by updating the logo to reflect the agency's new focus, conveying the idea of ascent/growth.
A typographic interplay between sans-serif and serif fonts—along with a vibrant, modern, and elegant color palette—symbolizes the exponential nature of creation, creativity, and versatility in its broadest form. The brand identity is crafted from different elements that provide strength and personality, inspiring, enriching, and capturing a bit of the grandeur of natural and human essence, applied across all graphic materials.
