Cohpaflex — Web Design & Social Media
Cohpaflex — Web Design & Social Media
Design as a leadership method that fosters empathy to construct a better reality.
Cohpaflex is a leading company in the design and manufacturing of packaging, providing quality solutions through its skilled workforce and cutting-edge technology. The company did not have social media presence and needed the creation of images and photographs that would be appealing to the target audience to enhance brand recognition in the digital sphere.
The new graphic identity had to align with the philosophy, mission, and values that already distinguished Cohpaflex. Additionally, it lacked graphic elements that would enable expansion into new digital spaces. It needed visual content to communicate on social media and the update of its website to align with the new marketing strategy and highlight the key features of the services it provides.
All of their services and products were explored to intensify them in the design proposal, thus beginning to gain visibility in the digital sphere. The design for social media started as infographics and later transitioned to being more informative and visually appealing through new photographs.
The website was adapted to the fresh and approachable new graphic proposal, using photographs that represented the essence of the printing company.
